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Moose 99.3 FM’s annual radiothon raises funds to help Espanola’s long-term care residents
For the fourth year in a row, Moose 99.3 FM CJJM in Espanola hosted a radiothon to raise funds to help those in the community. Since year one, a grateful benefactor of this initiative has been Espanola Regional Hospital and Health Centre (ERHHC).
“[A few] years ago, VISTA took on a major campaign to raise $1 million annually across our 41 sister stations Canada-wide,” explained 99.3 morning show host, Rosalind (Roz) Russell. “The initiative has been well-received and has exceeded that goal every single year.”
In fact, for 2017, they have already raised more than $1.3 million.
And just how do they go about raising this much money? For 12 hours straight, Russell takes to the airwaves to encourage donations for some very special causes. And the hours simply fly by.
“I love my job because I get to see and share the stories with people in our community who benefit from the radiothon,” said Russell. “VISTA radio’s mandate is ‘excruciatingly local’ and that means the radio belongs to the community.”
And it’s because of the community that this annual campaign has been so successful locally. Clubs, organizations, schools, the young and old – everyone comes together to help raise funds for various causes to better the community.
Since the community’s first radiothon, 99.3 has been raising funds to go toward the building of a new therapeutic park at the Espanola Regional Hospital and Health Care. This year, the initiative raised an additional $47,330, the majority of which will go toward the park. The Annual Espanola Elks Hamper Fund and Shoebox Project for Shelter supported by Shine will also receive funds.
“Thanks to the amazing assistance from our community and the ongoing support of 99.3 FM, the budget for our therapeutic park has been nearly met,” said Nicole Haley, CEO of ERHHC and Administrator of the centre’s long-term care home. “This park will allow our residents with a safe and comfortable space to spend time outdoors.”
The park will include lots of gardens and greenery, wide walking paths that will accommodate wheelchairs and walkers, a gazebo and tool shed.
“The area will promote activity, encourage interaction and promote wellness for the residents,” added Haley. “Our residents are so deserving of this park. It is needed so they may enjoy the outdoors in a safe and friendly environment the same way they would in their own back yards. And it just wouldn’t have been possible without the radiothon and the community’s support.”
ERHHC sincerely thanks Rosalind Russell and Moose FM 99.3 for their ongoing support, as well as all of the generous donors who made the radiothon such a huge success – especially the Espanola Lions Club for donating $25,000 toward the project!