| LTC Relevant & Credible
Readers value LTC for: »
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current materials and ideas that are applied in delivery of care and programs
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articles that encourage training ideas
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ideas that prompt discussion at staff meetings and education in-services
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practical information used for planning future innovations
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facilities sharing with and learning from others
» Results from OLTCA Readership Survey - 2002
LTC Has Impact For Advertisers »
- 76% of administrators used Long Term Care as a training resource
- 73% of administrators used products advertised in Long Term Care
- 18% of administrators had sourced a product or service through the magazine
» Survey of 75 long term care facility administrators in Ontario, Murton and Company Inc. 2001
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