Extendicare homes working with resident
and family councils to get postcards signed
Buy-in from all stakeholders is helping
push advocacy campaign forward
Extendicare long-term care homes have been
working with resident and family councils to help drive this year’s
Ontario Long-Term Care Association (OLTCA) advocacy campaign.
Because residents and their families have become
involved with this year’s campaign, homes are meeting their
targets of getting as many postcards signed as possible in support
of the initiative, say home representatives.
Tanya Schumacher, the administrator at Extendicare
Tri Town in Haileybury, says residents and family members have long
been engaged in the annual campaign, and look forward to getting
involved to help spread the OLTCA’s message.
“They have done this every year for us and
they were quite excited to do it, and they’ve been going out
there and talking to their co-residents and family members about
the importance of this,” she says, adding that to date, about
50 postcards have been signed and returned to the home.
The deadline for returning signed postcards to
homes is March 6.
This year’s advocacy campaign is aimed at
increasing the sector’s capacity to deliver care to Ontarians.
By making more funding available, the sector will be better positioned
to expand services to include patients waiting for beds in acute-care
hospitals, while eliminating the need for residents to make trips
to emergency rooms.
The sector is using the campaign to send this
message to the provincial government ahead of the 2009 budget, which
will be released March 26. Once the postcards are signed and received
by homes, they are hand-delivered to local MPPs, who will then bring
them to Queen’s Park.
Postcards are embossed with this year’s
campaign slogan, “Long-Term Care Can Help Make the Numbers
“I think that the slogan pretty much speaks
for itself, and it’s a wonderful (idea) to get out there,”
Like Extendicare Tri Town, Extendicare Cobourg
is also engaging its resident and family councils in the importance
of the campaign. Brenda Summers, resident program manager at the
Cobourg long-term care home, says team members at the home explained
the campaign to everyone and it has taken off from there.
“Our residents and family members are really
getting behind this whole process and they’ve been waiting
for the (campaign) to come along since the last time,” she
Summers says this year’s advocacy campaign
sends an important message about the role long-term care can play
in reducing wait times in hospitals and emergency rooms, adding
she feels the sector can play an important part in filling that
“I think there’s a real need out there,”
If you would like to send a postcard electronically
in support of this year’s advocacy campaign, please follow
As a long-term care provider, what are your homes
doing to engage residents and family members in this year’s
postcard campaign? If you have a story you would like to share,
please contact the newsroom at 800-294-0051, ext. 23, or e-mail
If you have any feedback on this story, please
contact the newsroom at 800-294-0051, ext. 23, or e-mail deron(at)axiomnews.ca.