Braemar prepares for
OLTCA campaign


Braemar Retirement Centre is gearing up to get residents, staff, families, the public and the local MPP involved in the Life of Quality campaign initiated by the Ontario Long Term Care Association (OLTCA).

“I really believe in these campaigns and our staff, residents and families support them,” says Archie MacGowan, administrator of the Wingham home.

He recalled an OLTCA campaign a few years ago where Braemar received about 1,000 signed cards of support, more than all the other homes in the county combined.

MacGowan has also been able to promote the campaign in the news media. A member of the North Huron council for 10 years, he says he has built up some good media contacts.

This year, the campaign is asking people to contact their MPP to ask for support for an additional $98 million in increased operating funds for long-term care homes.

In the initial stage of the campaign, MacGowan is inviting local MPP Carol Mitchell to visit Braemar to take a look at activities in the home, focusing on physiotherapy. “Physiotherapy is the key focus this time around for us,” he says.

The campaign is requesting an additional $37.5 million for programs, activities, therapies and other quality of life services.

Another $30 million is needed for nursing and personal care since “the $20 million already announced for April 1 will at best allow homes to maintain staffing levels in the face of annual wage increases,” according to the campaign statement.

An additional $30.5 million is requested for meal service, food and other operating costs.

In addition the campaign points out that now is the time to address the space and privacy issues of 36,000 residents in older homes by adding $7.5 million to upgrade the first 2,500 beds in these older homes.

The campaign is important because politicians really do care about long-term care, Archie says. “We have always had a good reception from our MPP.”

The campaign is also valuable in bringing administrators of homes in the area together for a common cause, he says.

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